Building Your Book of Title Business: Why the Right Connections Are Key Celebrated fashion designer and filmmaker Tom Ford once said, “The most important things in life are the connections you make with others.” The same could be said about the title industry, where...
Social Media Matters: How the Title Industry Can Harness This Powerful Marketing Tool As a title company owner, you may already know that an effective marketing plan is a must for promoting your brand to both existing and potential customers. However, you may not be...
Weathering the Storms: What a Recession Means for the Title Industry While the post-pandemic period has seen its share of economic woes, the nation is not currently in a recession. Still, in this age of uncertainty, many in the title industry may wonder if another...
Marketing Musts for Title Companies: How to Bring in More Clients No matter the industry, the value of a solid strategic marketing plan can’t be overstated. It’s how you promote your services, attract potential clients and build and maintain relationships. The...
When Title Puts You to the TestCommon Complex Title Issues and How to Solve Them While the title industry has been protecting the American dream of home ownership for decades, it’s no secret that operating a title company is a complex business. Real estate property is...